For X and Y looking for Z
Benefit driven
Headline
In as few words as possible, tell your customer what you do, who is for and why do their matter (how it will make their life better)
First Benefit
Back up the benefit with a feature (emotional + rational side) o highlight a problem you solve
First Benefit
Back up the benefit with a feature (emotional + rational side) o highlight a problem you solve
First Benefit
Back up the benefit with a feature (emotional + rational side) o highlight a problem you solve
Customer testimonials
Here we have the most important social proof, we’re going to add as much as we can. Centered on the user journey but with many angles and problems they’re facing right now
Name Surname
@User_X_Name
Name Surname
@User_X_Name
How it works
Talk about the transformation that will happen because they use your service, how in 3 easy steps they will get them from start to finish
First Benefit
Talk about the transformation that will happen because they use your service, how in 3 easy steps they will get them from start to finish
Second Benefit
Talk about the transformation that will happen because they use your service, how in 3 easy steps they will get them from start to finish
Third Benefit
Talk about the transformation that will happen because they use your service, how in 3 easy steps they will get them from start to finish
Client Showcase
Work done for clients, the most relevant and also testimonials or statistics that have to do with results achieved for our clients.
Second most important work for client X
Here we can put text or also add a checklist of benefits we achieve for our customer.
+50%
Sales increase in 3 months
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
“Testimonial which follow this structure: Before I was struggling with [problem] and it made me feel [negative emotion]. Now I have achivied this [result] and I feel [positive emotion]
Most important work for client Y
Here we can put text or also add a checklist of benefits we achieve for our customer.
Why Choose Us?
My favorite section. Let's take the client from where they are (their current problems and the options that don’t fulfill them) to where they can be if they hire our services (desires).
Other Agencies
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Time-related problem
Money-related problem
Sector-related problem
Competitor-related problem
Other problem
Other problem
Other problem
Us
Thanks to our service you are finally going to get:
Time-related desire
Money-related desire
Sector-related desire
Competitor-related desire
Other desire
This is not for you if...
Let's try to disqualify some people. "If you are looking for something to make quick and easy money this is not for you". Let's try to show that not everybody can work with us. Let's also try to qualify people so we can demand that they do their part of the job, that they don't depend 100% on us for their business to continue existing,
FAQs
Frequently asked questions sorted by how many times you are asked them. It is especially useful so that people don't call you and ask you the same question and you both lose time.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Final CTA (Book A Call)
If they are not convinced yet, it must be because they don't trust us, let's show statistics of what we have achieved and show social proof if we have it to show our authority.
Create a Checklist with the benefits or solutions
Instead of image, add a video
If it is a testimonial, all the better (A/B test just in case)